Before you start: make sure you download it in the right format!
Go to Download Your Information within your Facebook Settings (Log in if you need to).
You should see:
Facebook settings
You've been tracked online for years. Ready to see how?
Nobody should know more about your personality, social life, mood and activity than you. Especially not Facebook.
Your quick start guide
Get to know Ethi
2 steps left
· About 1 min
See what you'll be able to do with Ethi
We're working on an introductory video to give you a full spin-through of the platform. For now we've built this tutorial!
Get started
With these tutorials you can easily Download your data, upload it to the platform, and get the most out of it straight away.
Give us Feedback any time you think of something, in our handy Feedback boxes
cloud_download Download your Facebook data
3 steps left
· About 5 min
Make sure to request your data in the right format
Make sure you request the data in the right format:
Select JSON
Untick Photos and Videos from the list of data
Click "Create File"
It may take a while (between 20mins and 1 hour) for the data to be ready, especially if the file is large. Facebook will notify you when the file is ready.
Go to your Facebook privacy settings
Download the data file
Once Facebook gives you the notification that your download is ready, click on the notification, and you can download your .zip file.
The file size can be anywhere from 20 megabytes to several gigabytes, depending on how much data you have!
cloud_upload Upload your data to Ethi
3 steps left
· About 5 min
Unzip the folder with your data
Once you click Select, select the folder that contains your data.
Explore your files and deselect any you want
Take a look through any files you like, and you should see why it's hard to understand all this data without any tools!
In case there's anything you don't want to upload, you can deselect anything you like.
Upload your files
You can upload your file below!
Your data is encrypted on leaving your browser, in transit, and at rest. Ethi staff will never view it.
Any data you upload is used only to provide you with the Ethi Service.
We don't sell, share, or use it for anything else.
We believe your data should only be used in ways that you clearly consent to, that benefit you.
1. Select your unzipped data (How to download). | 2. Wait for processing to finish. | 3. Upload your data!
We identify your data as Facebook or Google data after you select it.
0/0 selected, 0 ready
Preview Area
Click files on the left to preview their contents here!You'll need to select some files and agree to both checkboxes to upload.
Explore! Discover what we've uncovered from your data
4 steps left
· About 15 min
Click on each step to see the Hub for that category, and then explore each of the pages previewed! We recommend exploring them in order because there's some heavy data processing happening behind the scenes to prepare some of the later visualisations.
Discover how Facebook tracks you
Tracking
Click into each of these pages to explore a full-page visualisation and analysis of each part your data!
Nearly every website you visit is tracking your behaviour - your clicks and scrolls. Companies collect all sorts of data, and data brokers try to connect it all together so they can track and target you across different sites.
Your Off-Facebook Activity
Hundreds of companies share data they collect about you with Facebook, meaning Facebook tracks what you do even when you are off their site!
Watch Time
Watching videos on Facebook takes up hours of time, how much time have you given to Facebook recently?
Tracking your location
Facebook has logged every IP address you've ever logged in from, and can geolocate them to figure out every city and country you've ever been to.
Facebook Activity
Your activity on Facebook allows them to build up a picture of what your life is like, both online and offline.
Discover how you can be profiled through your Facebook activity
Profiling
Click into each of these pages to explore a full-page visualisation and analysis of each part your data!
It would be strange if somebody you didn't know, knew more about who you are than anyone in the world. Who do you think knows you best out of everyone in the world?
Is it your best friend? Your mum and dad? If you're lucky, perhaps that's true, but maybe the data you've given Facebook allows their algorithms to know you better than anybody. Do you really trust them that much?
Personality traits
The data you've given Facebook includes thousands of words of text, which all give away little hints of your personality.
Mood over time
Your activity on Facebook allows them to build up a picture of what your life is like, both online and offline.
Demographics
Just from your demographics, or city, somebody can figure out a lot about your life. Every detail helps understand who you are.
Needs and values
Beyond broad personality traits, the text you generate can reveal a lot about your values and your needs.
Indieness
How indie are you really? Will you be more likely to buy a concert ticket at Wembley or go to some underground venue?
Music
Your music tastes can reveal a lot about your personality and no company knows them better than Spotify.
Find out how Facebook targets you with ads
Targeting
Click into each of these pages to explore a full-page visualisation and analysis of each part your data!
Your data is collected for a reason - to target you. By collecting details about your life, they put together a profile with which they decide what you see, and what ads you're most likely to click.
The devices you use, how often you use them and the places you go all provide clues into income, work habits, education levels, and even loneliness.
Interests
Facebook predicts your interests to target you better with ads. This makes them more money by encouraging you to buy more products.
Ads you clicked
Facebook targets you with ads constantly. Their real product isn't the app you use, it's your attention, to manipulate your behaviour for advertisers.
Shopping Preferences
Is your consumption more influenced by social media or family? Companies can find the answer in your messages.
Activity Preferences
Personality analysis goes beyond your traits, it can predict what movies you like, whether you go to concerts and more!
Learn about how your social life is tracked on Facebook
Socialising
Click into each of these pages to explore a full-page visualisation and analysis of each part your data!
Every time you message, tag or interact with a friend, it strengthens a "social link" between you and them.
Facebook probably knows more than you realise about your network and social life. It's how they predict what you talked about, and show you ads that make you think they're listening 👂.
Top Friends
See who you have messaged the most since you started Facebook, to get a weighted picture of your whole social graph.
Facebook Reactions
After thousands of likes and reactions, who do you react to the most? What gets you the most engaged?
Most messaged over time
See how who you messaging the most has changed over time since you started Facebook. Can you spot any big life or relationship changes?
Facebook Friends
You've made a lot of friends since you started using Facebook. Spikes are often correlated with moving cities, schools or jobs.
Conversation Sentiment
Which friends are you most positive with, and who do you go to and complain to? A sentiment analysis of your conversations!
shield Check if you've written anything compromising you should clear up
Your Security Hub
Click into each of these pages to explore a full-page visualisation and analysis of each part your data!
The data companies collect clearly compromises your privacy. But in the wrong hands, it can also compromise your cybersecurity.
Cybersecurity Summary
In the wrong hands, data about you is a security threat, used to socially engineer or impersonate you. We highlight what's dangerous.
Risky Communication
Since you've been on Facebook, you might have left thousands of comments that are public. To what extent can some of them be considered risky?
Sensitive Comments
Dive into your public comments and check which risk categories deserve your attention and which terms were flagged as potentially sensitive in your comments.